Sitecore Personalization - Planning & Designing

What is Personalization ?

Personalization is the process of creating customized experiences for visitors to a website, rather than providing a single, broad experience.

personalization allows companies to present visitors with unique experiences tailored to their needs and desires

Personalization should be at the center of your design

- Customers visiting your website expect to see relevant information. When they do, the reward is increased conversions.

- Research shows that organizations that personalize see an average uplift in conversions of 19%.

Designing for personalization matters

Personalization starts with a plan

- Before start counting up all new engagement and leads preparation and planning must needed.

- Without preparation expected performance will suffer because sitecore experience platform rely on road mapping, in order to deliver return on investment.

- So take the time to start planning and ensure that you get on the right path.

- Start with to align your organization’s strategic and business objectives to your digital goals and Engagement Value Scale.

Personalize for an unknown visitor

- Signing up for a newsletter.

- Downloading gated content.

- Even viewing your office location, known as “micro-conversions,”

These are some of the actions that a visitor might take that ultimately lead to larger conversions

Such as :

- Creating an account.

- Making a sales inquiry.

- Buying a product.

Maulik Dudharejia - Co-Founder & CMO - ADDACT

Sitecore MVP 2021-23 || Digital Transformation Strategist || Marketer

Maulik Dudharejia is a visionary author, co-founder, Chief Marketing Officer, and a digital transformation expert with over 12+ years' of experience. He leverages industry certifications to translate complex tech concepts into engaging writing. His areas of expertise include Sitecore, IoT, and IT Service Management. Maulik offers valuable insights and strategies to help readers navigate the evolving tech landscape.